Linn County Logo Redesign Challenge

Blue box with Logo Redesign Challenge in white letters

Linn County, Iowa, is redesigning its logo and is seeking submissions from *eligible persons and/or firms. In addition to the logo, the County is seeking a companion county seal. The new logo and seal will be used to visually identify Linn County, will be used to promote Linn County’s brand and may also be used to update the Linn County flag. 

Submissions will be accepted October 2 through 5:00 p.m. Central Time, November 15, 2017. Late submissions will not be reviewed. Only submissions from current Linn County residents or companies located in Linn County, Iowa are eligible for consideration. Only one (1) submission is allowed per person / company. Final selection will be made by the Board of Supervisors with anticipated selection in January 2018.

See the *Submission Requirements and Eligibility section below for more details on submissions and requirements.

The submission deadline has passed and submissions are no longer being accepted.


Information Packet

Design challenge information packet - download here

Situational Analysis



Linn County’s current logo has been used since the 1990s. As a forward-looking government, Linn County wishes to update its logo. The current logo image exists in multiple forms; even among County departments, different images are used to identify the County, including use of the flag instead of the logo. The logo was used as a basis for the flag redesign, therefore the center image of the Linn County flag resembles the Linn County logo. Linn County seeks a unified, consistent image to serve as its visual identity and to use in its messaging.

Linn County’s Mission:

Provide all customers the most satisfying products while maintaining sound fiscal management in order to enhance the quality of life in Linn County.

Linn County’s Core Values:

    • Communicate openly and effectively
    • Demonstrate personal integrity and respect for others
    • Be accountable for our actions and decisions
    • Recognize valued contributions
    • Create a supportive, positive work environment

About Linn County

Linn County is located in East Central Iowa and is the second largest county in the state. More than 220,000 people call Linn County home. Linn County is comprised of 18 municipalities and eight unincorporated villages. Originally home to the Sac, Fox and Winnebago tribes, this area’s first settlers arrived in 1836. In 1839, the area was named Linn County in recognition of Lewis Fields Linn, a Missouri senator and strong proponent of Western expansion and development.

County Governance

Linn County is governed by a Board of Supervisors, currently comprised of five residents elected by voters within districts to four-year staggered terms. In addition to the Board of Supervisors, voters elect the Linn County Attorney, Auditor, Recorder, Sheriff and Treasurer. These offices are elected at-large to four-year terms.

Services Provided by Linn County

Linn County government strives to provide a customer-centered culture and plays an important role in the lives of residents and the community. County services include public safety, public health, social services, services for people with disabilities, parks, planning and development, transportation infrastructure, elections, vehicle registrations, keeping records of vital statistics, and more. Linn County’s departments work together and with partners locally, regionally and nationally to provide these services and to meet the needs of residents.

Growth

Linn County is one of the fastest growing areas in Iowa. A report from the Population and Economic Forecasts Technical Advisory Committee predicted a 10 percent population increase each decade through 2030 and job growth of 14 percent to 21 percent each decade.

Economy


Linn County continues to be Iowa’s largest manufacturing center and the agricultural, industrial and service based companies provide economic stability to the local economy. Modest growth in manufacturing will continue even though major employment gains continue to be in service industries with financial services representing the largest growth area from the prior year. Linn County’s economic base also includes education, healthcare, arts and entertainment and retail. Only about 2 percent of Linn County employment population is directly employed in farming.

Project Overview


Linn County wishes to redesign its logo and is seeking logo design submissions from *eligible persons and/or firms. In addition to the logo, the County is seeking a companion county seal. The seal must include Linn County’s established year of 1839. The new logo and seal will be used to visually identify Linn County. The logo may also be used to update the Linn County flag. Only one (1) submission is allowed per person / company.

How We Will Use the Logo



Linn County needs a logo that can lend itself to a variety of uses. The logo must be functional with the following uses – including but not limited to:

    • Letterhead
    • Envelopes
    • Business cards
    • Stationary
    • Labels
    • Forms
    • Clothing items (embroidered and/or screenprinted)
    • Vehicle decals
    • Outdoor signage
    • Street signs
    • Banners
    • Promotional items (e.g., pens, water bottles, coffee mugs, key chains)
    • Brochures
    • Website
    • Electronic media
    • Color
    • 1-color
    • Black & white
    • Grayscale
    • Horizontal display
    • Vertical display

*Submission Requirements and Eligibility

All submissions to the Linn County Logo Redesign Challenge must meet the following requirements:

  1. Only submissions from current Linn County residents or companies located in Linn County, Iowa are eligible for consideration.
  2. Only one (1) submission is allowed per person or company.
  3. Submission applications can be completed and submitted through Linn County’s online portal or via email from October 2 - 5:00 p.m. Central Time, November 15, 2017. Emailed submissions MUST include a completed application form along with the logo and seal designs and should be submitted to LogoSubmission@linncounty.org
  4. The seal must include: Linn County Iowa, established 1839.
  5. Submissions must be the original work of the person/firm making the submission.
  6. By submitting a logo and seal for consideration, responders agree that if their submission is chosen for use as the new Linn County logo and seal, Linn County reserves the right to alter the submission at Linn County’s discretion.
  7. The design submissions for the logo and companion seal should be in JPEG format no larger than 1MB each. However, if selected, responders agree to provide Linn County with the logo and seal in a variety of formats including but not necessarily limited to vector, GIF, JPEG, PDF, PNG, TIFF and original files.
  8. PMS (Pantone Matching System) colors used must be included with submission.
  9. Typeface used in logo and companion seal must be included with submission.
  10. Include a brief narrative of your submission that explains why you choose your image to represent Linn County.
  11. Include a brief bio of the individual submitting the logo and companion seal; or include a brief summary of the company making the submission.
  12. The deadline for submission is 5:00 p.m. Central Time, November 15, 2017. Submissions are electronically timestamped upon submission. Submissions that are not submitted on or before the deadline are not eligible. Please allow adequate time to complete the submission form and submit your design. Linn County reserves the right to request follow-up information or clarification from persons or vendors. 

Disclaimers


  1. Linn County reserves the right to accept or reject any and all submissions.
  2. Linn County reserves the right to alter a logo and/or seal submission at Linn County’s discretion.
  3. Each response to this request for a logo and seal redesign is at the sole cost and expense of each responding individual or vendor with the express understanding that no claims against Linn County for reimbursement will be accepted.
  4. The logo design and seal selected by Linn County become the property of Linn County, Iowa and shall not be copyrighted or trademarked in any way except by Linn County, Iowa.

Selection Process


The Linn County Board of Supervisors will select the logo and companion seal to be used by Linn County. Linn County reserves the right to reject any or all submissions and/or to alter any submission selected for use by Linn County.

The individual or firm selected will receive $2,500 in compensation.

Linn County anticipates that a logo and companion seal will be selected in January 2018.

Questions related to the logo redesign should be directed to Linn County Communications Director Joi Alexander at joi.alexander@linncounty.org or 319-892-5118.

Submitting Your Logo and Seal



There are two ways to submit your proposed logo and companion seal: through the online portal or via email. The deadline is 5:00 p.m. Central Time, November 15, 2017. Late submissions will not be reviewed. Please allow adequate time to make your submission.


Online Portal


To submit your proposed logo and companion seal online, use the online portal. Design submissions for the logo and companion seal should be in JPEG format no larger than 1MB each.
The submission deadline has passed and submissions are no longer being accepted.


Email Submission


To submit your proposed logo and companion seal via email, complete the application form and email the form, logo and seal attachments to LogoSubmission@linncounty.org. A completed application form is required with an email submission. Design submissions for the logo and companion seal should be in JPEG format no larger than 1MB each.
The submission deadline has passed and submissions are no longer being accepted.